Sera- CD (Customer Dossier)
These days marketers face the ongoing challenge of being able to stitch all the various touchpoints available to their customers together for a grand view of attribution. As brick-and-mortal retail has shifted towards online (or been entirely replaced by ecommerce, in the case of Toys’R Us and others), brands have been going direct to consumers (or via online storefronts/aggregators, like Amazon). Yet the holy grail of performance marketing and advertising to consumers remains elusive.
Let’s face it, many consumer packaged goods brands, for example, are still just guessing in the dark about what people are actually doing with their goods. They are relying way more on art than science to know, predict, and target their customers. But now, with the rise of social commerce and online crowdfunding, promotional transparency and online-to-offline recommendations, and discovery + experiential shopping — brands and consumers have a direct connection. What does this mean for marketing and advertising and online-to-offline business strategy? Well, customers not only vote with their dollars, they can now influence retailer product decisions… sometimes before they even happen.
And brands have unprecedented access to consumers and data (finally!) … not to mention the ability to determine demand before production and the opportunity to capture more value up the stack/ higher in the purchasing funnel. In other words the shifts, trends, and what you need for a new marketing skillsets, capabilities, and tools are essentials to your marketing success and connected with the consumers. Because it’s a brave new world when marketing goes from art to science, from guessing to knowing, from disintermediated to direct.
Hence with Sera-CD “Customer Dossier” , we can build a data-driven attribution model to gain more comprehensive insights into their consumer journeys, determine the real value of each touch point, and maximize the conversion of prospects – In short it will ultimately help increase your conversions and decrease on your conversions spending…
QR codes are great for promotions because they cannot be abused; if they are canned once they become invalid and cannot be redeemed again. However preparation will be needed to setup for printing unique QR Codes at scale, and action to motivate each person to scan the code each time. It is a great way to connect and identify your customers via QR codes.
