Build up customer profile: Verify & qualify data; Define customer behavior
Sera- CD (Customer Dossier)
SERA – CX (CRM)
SERA- CT (CALL TRACKING)
S-WiFi (Wifi tracking)
There are various ways of capturing the customers check-in information and one of the most commonly use are the device based check-in via WiFi.
It is very common now WiFi logon are available for people who visits places like coffee shops, supermarkets, malls, real estate showrooms, automotive dealers and etc. Once the customers has logon be it with Instant Login or Info-request Login, Sera-WiFI will then starts it magic by cross-referecing your systems with the customers devices thus allowing you to understand which digital actions that has influenced him/her in the online world.
S-QR (Qr code tracking)
Unique QR codes differ from static QR codes in that there is a different one printed or displayer for every customer, or every situation. For example you have you have a system to print QR codes on a receipt. Each QR code contains information specific to that receipt (money value, time of day, items ordered). No two receipts will show the same QR code. When customer scans the QR code and the check-in done, S-QR will report back that this customer has shown up at the offline location and additional data stored in the unique QR code such as purchase value and etc. These extra data will be linked to any relevant conversions by S-QR. QR codes are great for promotions because they cannot be abused; if they are canned once they become invalid and cannot be redeemed again. However preparation will be needed to setup for printing unique QR Codes at scale, and action to motivate each person to scan the code each time. It is a great way to connect and identify your customers via QR codes.