Build up customer profile: Verify & qualify data; Define customer behavior
Sera- CD (Customer Dossier)
SERA – CX (CRM)
SERA- CT (CALL TRACKING)
S-WiFi (Wifi tracking)
There are various ways of capturing the customers check-in information and one of the most commonly use are the device based check-in via WiFi.
It is very common now WiFi logon are available for people who visits places like coffee shops, supermarkets, malls, real estate showrooms, automotive dealers and etc. Once the customers has logon be it with Instant Login or Info-request Login, Sera-WiFI will then starts it magic by cross-referecing your systems with the customers devices thus allowing you to understand which digital actions that has influenced him/her in the online world.
S-QR (Qr code tracking)
Unique QR codes differ from static QR codes in that there is a different one printed or displayer for every customer, or every situation. For example you have you have a system to print QR codes on a receipt. Each QR code contains information specific to that receipt (money value, time of day, items ordered). No two receipts will show the same QR code. When customer scans the QR code and the check-in done, S-QR will report back that this customer has shown up at the offline location and additional data stored in the unique QR code such as purchase value and etc. These extra data will be linked to any relevant conversions by S-QR. QR codes are great for promotions because they cannot be abused; if they are canned once they become invalid and cannot be redeemed again. However preparation will be needed to setup for printing unique QR Codes at scale, and action to motivate each person to scan the code each time. It is a great way to connect and identify your customers via QR codes.
S-SMS (SMS tracking)
SMS might deemed as out-dated however it is still a great way to send an SMS message with a link for warranty or membership confirmation. Obviously this requires that your employee obtain the customer’s phone number while the customer is in the offline world, and further that you have a system to auto-send that customer an SMS. The system could be a POS, a CRM, an ERP, or any internal system you use for registration.
SMS via the store POS or a CRM system. It is important to have your employees trained to explain to the customers that they have received an SMS with a link and why they should click on the link for S-SMS to magically work.