CDP

Customers love to interact with business the same way they do with friends and family. CDP helps brands and retailers build The Master Channel to customers, increase engagement, and increase revenue.
Customer Data Platform

Build and Warm
The Master Channel

Give marketers complete control over all aspects of customer experience.

Customer
data platform
overview

CDP is designed to free the marketer from the complexities of technology and data, allowing them to focus on creativity and fine-tuning the customer journey.

Bringing up the concept of The Master Channel will help to unify multi- and cross-channel marketing efforts. As a result, marketers can create a variety of colorful experiences to actively interact with customers on a scale, increasing conversion rates and revenue.
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Data Gathering

CDP includes user-friendly tools for quick and easy online data collection and offline data integration.
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Profile Unification

Customer touchpoints are collected and visually linked, resulting in a 360-degree journey format.
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Segmentation & Automation

Marketing can fully and proactively build customer segments in line with its campaign goals without depending on other departments.
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Colorful Interaction Channel

Colorful and two-way communication channels via social chat will bring a higher response rate and a more effective cost.
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Get More Consumer Data in Every Media and Activation Campaign

FMCG Distribution Model in most SEA Countries meets the challenges of collecting consumer data to build a direct channel. CDP provides a local approach to help FMCG Brand engage with consumers effectively. More than that, Outlets can be considered FMCG’s clients; the channel to outlets is also important.

Convert More Shoppers, More Often, at Higher Value

CDP is designed for Brick & Mortar Retailers who have their major revenue stream from Offline store but still need to provide the mixed experience from Online to Offline.

From Media to FootSteps - Online to Offline Journey Tracking for Media Cost Optimization

Explore how CDP help Electronic Manufacturer & Distributor save their media cost by direct messaging channel.

Conversion Rate in Each Step Could Be Complex When Mixing Online and Offline Data

With CDP, conversion rate and customer journey are no longer a mystery. Stop spray & pray with your Digital Marketing Budget.

Realtime Link Up Sales Data & Marketing Data

High value & long time deal for House & Car need high synergy between Sales & Marketing. CDP connect with CRM & Sales to provide auto reminding, retargeting to increase WIN RATE.
FMCG
Retail
Electronic Distribution
Education / Spa / Service
Real Estate / Automotive
helpful FAQ

Everything you need to know about our
CDP services.

01. Why CDP?
  • Lowering all barriers and complexity of system and data integration by providing a lean approach, selecting the appropriate business cases to prove the outcome in the shortest time while providing full visibility of CDP usage in the long run.
  • CDP is off-the-shelf software that optimizes the project implementation process to meet budget and time requirements.
  • CDP integrated more than 20 connections to the most popular digital channels, giving you complete control when interacting directly with customers.
  • Over 50 brands, including FMCG, retail, manufacturing, service businesses, automation, and marketing agencies, have chosen CDP.
02. How would my company benefit from CDP?
  • CDP learns and grows with brands at competitive prices by deeply understanding their challenges, particularly those of Vietnamese businesses.
  • To ensure that every CDP client is successful, CDP provides a rich set of complementary supporting services. CDP’s team of solution works closely with every client to ensure a smooth and customized product launch. We do not just sell technology, we become growth partners.
03. What challenges does CDP solve?
  • While many CDP base on the “high standard” data to provide advance data modelling, CDP will choose to help marketers improve the campaign everyday. By providing a colorful experience to attract more customers to engage, CDP is not “waiting” for the ideal situation of “data”. We help brands get more consumer data and reuse it from campaign to campaign.
  • Not only is collecting customer data important, but CDP also assists in the creation of a “The Master Channel” to reach customers.
  • Help marketers deepen brand love with individualized customer experiences, increase engagement, and increase revenue.
04. How much does of CDP cost?
  • On average, CDP costs about a few thousand dollars per month, depending on contact volume and e-commerce website traffic. Unlimited access to all features like segmentation, automation, and connection allows brands to build their own use cases.
  • In the event that a brand needs the CDP team’s service to build and tune a use case or campaign, the cost will depend on the actual effort.
  • In addition to the core product, we offer you the option to purchase a number of add-on products across different channels. All add-on products are priced separately.
05. What do I need to do get started with CDP?
  • A brief initial conversation with one of our analysts to figure out the nature of your business and pick up the use cases to try in the 3-month pilot phase.
  • Less than 4 weeks for data integration and building the first use case. Then we monitor and fine-tune to achieve the desired result. Along the way, we plan together for the next use case and campaign.
Hear it from our clients
We take our work seriously and honored to have received positive comments...
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With just one platform and everything integrated in Zendesk, it helps them easily have an overview of their business processes to improve the quality of customer service.
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Quesera has been instrumental in helping us develop, test and implement our mobile application. The team of engineers has exceeded our expectations at all times in the during + after development cycle.
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Zendesk has help my team to support our customer's queries and issues very fast. Quesera has help us create workflows and macro's that ease my team in handling urgent issues resulted significant customer's satisfaction.
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BaeMin is an online food ordering application on mobile phones, launched in the Vietnamese market on May 14, 2019. Quesera has been accompanying Baemin, gradually asserting its leading role in the food delivery market with a unique and distinctive approach in the journey to bring authentic experiences to customers and partners.
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Established in 2006, An Gia focuses on building apartment projects aimed at a better living experience for residents. With just one platform and everything integrated in Zendesk, it helps them easily have an overview of their business processes to improve the quality of customer service.
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